Are you happy with your online presence? Are you confident your words communicate what you have to offer your audience effectively and professionally? I’ve spent years practicing clear, engaging writing and helping other writers with communicating more clearly and engaging their readers, and I can help you, too.
As an award-winning author of nonfiction books and articles at all age levels, a member of a critique group of accomplished writers, and a helpful content editor,I know how best to communicate effectively with readers. Here are some comments from reviews of my books that remark on my ability to engage my readers and want them to learn more:
From Kirkus review of “At Home with the Beaver”:
“The author offers up these and other fascinating facts in clear, pithy, accessible prose, expressed in a conversational tone”
From National Science Teachers Association review of “Camas and Sage”:
“The outstanding feature of this book is the way in which many subject areas are integrated into the text to create a holistic picture”
From Booklist review of “Dogs on Duty” (MWD means Military Working Dog):
“Plenty of books about MWDs exist, but few take such a satisfyingly broad view or are written with this kind of clarity”
Here are some examples of the kinds of errors I can catch for you in your web copy:
- Use of passive voice–passive voice distances the reader from the writer, while active voice engage them with your topic.
- Unclear subject for your sentence or paragraph–it’s important for readers to know just what you are discussing in your writing, yet writers often forget to remind readers what the subject is later on in the text.
- Dangling modifiers–sometimes you don’t realize it’s not clear just what a phrase is referring to, and you certainly don’t want your clients to think you’re discussing one topic while you’re actually referring to something else in your discussion!
- Not immediately drawing in your readers–people are likely to quickly scan your page to see if you’re offering something of interest, so it’s important to engage the curiosity of your readers from the first sentence on your page.
- Saying too much–you need to be able to get your points across about your value to readers quickly and economically. They need to learn right away how you can help them with what you have to offer.
If you’d like to discuss how to hire me to edit your work, fill out my contact form and I’ll get back to you.
Ari LeVaux, who writes a nationally syndicated weekly food column, which appears in 70+ newspapers